About this Event
This session is about the mechanics: where CRM data actually breaks, and what changes
What You’ll Learn
- The failure pattern: where dirty data really comes from, and why “just make reps update the CRM” never works
- A case study in fixing it: how Google Cloud EMEA’s project data went from almost non-existent accuracy to 80%+ — and what transfers to any sales CRM
- A simple audit you can run in a week to measure what bad data costs your pipeline and forecast
- Three use cases: what changes in prospecting, forecasting, and coaching when the data is trustworthy — and how top teams get clean data without asking reps to type anything
Live Q&A for the last 15 minutes — bring your messiest CRM problem.
Your Host
Mateusz Polanski, Operations Manager at AI REV (formerly Google & bp). At Google Cloud he rebuilt EMEA project-data workflows from near-zero accuracy to 80%+ and drove Salesforce adoption across the region — the case study he’ll walk through live.
About AI REV
AI REV is a boutique AI consulting company formed with partners having practical AI experience and a strong track record, who provide state-of-the-art consulting & project delivery for enterprise clients. Our goal is to reduce the average work hours of humans from 40h to 20h. We achieve it by augmenting companies with AI-powered efficiency improvements.